Week 9-Wednesday

How has media influenced the youth culture? As we viewed today during class, "The Merchants of Cool," episodes of getting into the minds of the youth culture, brought some very upsetting and interesting views of this culture to my mind. As a person called into student ministry, I was taken back by these episodes. Because these marketing and research organizations do their research and try to "understand the youth culture," when really all they're doing is trying to find ways to make more money. They don't want to really understand this culture, rather they are planning ways to cash-in. Identity, self-concept, self-image, are all part of the youth culture and these three elements are applicable to the development of all students. Instead of trying to "cash-in" on their "coolness" or "likes" let's listen to them, feel their pain, help them find true identity. That identity being in Christ.